NBC’s “Nightly News with Lester Holt” has fallen behind ABC’s “World News Tonight” in the ratings department.
(NBC)
In a major embarrassment for NBC anchor Lester
Holt, ABC's “World News Tonight” soundly defeated Holt’s “Nightly News”
in the ratings last week, scoring victories in both the desirable
demographic of adults age 25-54 and in total viewers.
NBC “Nightly News” has been the
perennial ratings champ over the last two decades, but that lead is now
gravely endangered following Holt’s disastrous trip to North Korea -- where he appeared to have been duped by regime propagandists
-- and also following his controversial moderation of a presidential
debate in the fall of 2016 where some critics said he behaved in an
antagonistic fashion toward Donald Trump.
“It’s a full scale fiasco. They're in panic mode,” an
NBC insider, who asked to remain anonymous for fear of retaliation, told
Fox News about executives at the network.ABC’s “World News Tonight” beat NBC’s “Nightly News” among the key demographic last week, snapping the Peacock Network’s 89-week winning streak among adults age 25-54. ABC’s “World News Tonight” averaged 9 million total viewers and 1.99 million in the demo, compared to 8.3 million total and 1.91 in the demo for NBC, according to TVNewser.
NBC’s demo loss is the latest setback for powerful NBC News boss Andy Lack, whose reign has been plagued with controversy in recent months.
The NBC insider told Fox News that NBC News executives are scrambling to address the collapse of “Nightly News” and are even debating whether to beg NBCUniversal boss Steve Burke to restore disgraced host Brian Williams to the throne. Williams was fired from “Nightly News” in 2015 for embellishing stories about his war heroics. He has since been anchoring a late-night broadcast on sister network MSNBC.
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